R.T. MOORE PRIVACY POLICY
Last Updated: February 19, 2026
R.T. Moore (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (rtmoore.com), use our services, communicate with us, or interact with us through any digital platform (collectively, the “Platform”). Please read this policy carefully. By using our Platform or providing your information, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide Directly
When you request a service quote, schedule an appointment, create an account, contact us, apply for employment, or otherwise interact with us, we may collect:
- Identifiers: name, postal address, email address, phone number (including mobile number)
- Financial information: credit/debit card or payment account details (processed securely through third-party payment processors)
- Service information: property address, details about your HVAC, plumbing, or other service needs
- Communications: messages, feedback, survey responses, and other content you send to us
- Employment information: resume, work history, and related data if you apply for a position
Information Collected Automatically
When you visit our Platform, we automatically collect certain technical information using cookies and similar technologies, including:
- Device information: device type, operating system, unique device identifiers, browser type
- Usage data: pages viewed, links clicked, time spent on pages, referring/exit URLs
- Location data: approximate geographic location based on IP address
Information from Third Parties
We may receive information about you from third-party sources, including analytics providers, advertising platforms, and publicly available databases, which we may combine with information we collect directly.
2. Text Messaging (SMS/MMS) Program
Consent and Opt-In
By providing your mobile phone number and expressly consenting to receive text messages from R.T. Moore—whether through a web form, in-person sign-up, or other opt-in mechanism—you agree to receive automated and non-automated text messages (SMS and MMS) from us. These messages may include, but are not limited to:
- Service appointment confirmations, reminders, and updates
- Maintenance and safety alerts
- Account and billing notifications
- Promotional offers, seasonal specials, and marketing messages (with your express written consent)
Consent to receive text messages is not a condition of purchasing any goods or services from R.T. Moore.
Message Frequency and Charges
Message frequency varies based on your service interactions and communication preferences. Message and data rates may apply depending on your mobile carrier plan. R.T. Moore does not charge for text messages, but your carrier’s standard messaging rates apply.
Opt-Out
You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After you send STOP, you will receive a one-time confirmation message. You will no longer receive text messages from us unless you re-subscribe. You may also contact us directly to opt out at the information provided in the “Contact Us” section below.
Help
For help or questions about our text messaging program, reply HELP to any message, or contact us at (317) 291-1052 or info@rtmoore.com.
No Sharing of SMS Opt-In Data
We will not share, sell, or transfer your mobile phone number or SMS/text messaging opt-in data and consent to any third parties or affiliates for their marketing or promotional purposes. All categories of data described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Carrier Disclaimer
Mobile carriers (including but not limited to AT&T, Verizon, and T-Mobile) are not liable for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your mobile carrier and is not guaranteed by R.T. Moore.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our services, including scheduling, dispatching, and completing HVAC, plumbing, and related work
- To process payments and billing
- To communicate with you about your account, services, appointments, and support inquiries via email, phone, text message, and postal mail
- To send you marketing and promotional communications (where you have opted in or where otherwise permitted by law)
- To personalize your experience on our Platform
- To analyze usage trends and improve our website and services
- To detect, prevent, and address fraud, security issues, and technical problems
- To comply with legal obligations and enforce our terms
4. How We Share Your Information
We may share your information with the following categories of recipients:
- Service providers: companies that help us operate our business (payment processors, IT providers, scheduling software, marketing platforms, communication tools)
- Business partners: where necessary to complete a service you requested
- Legal and regulatory authorities: to comply with applicable laws, regulations, legal processes, or government requests
- Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets
- With your consent: where you have directed us or provided explicit consent to share your information
We do not sell your personal information. We do not share your mobile phone number or text messaging opt-in data with third parties or affiliates for marketing or promotional purposes.
5. Your Privacy Rights
Depending on your state of residence, you may have the following rights regarding your personal information:
- Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct: You may request that we correct inaccurate personal information.
- Right to Opt Out of Sale or Sharing: We do not sell your personal information. If our practices change, we will provide an opt-out mechanism.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Right to Opt Out of Marketing Communications: You may opt out of marketing emails by clicking “unsubscribe” in any marketing email, and out of text messages by replying STOP.
To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We will respond to verifiable requests within the timeframe required by applicable law (generally 45 days). We may ask you to verify your identity before processing your request.
6. Cookies and Tracking Technologies
We use cookies, pixel tags, and similar technologies to collect information about your browsing activity. Cookies are small text files placed on your device that help us analyze web traffic, remember your preferences, and improve your experience.
We use the following types of cookies:
- Essential cookies: necessary for the website to function (e.g., session management, security)
- Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics)
- Marketing cookies: used to deliver relevant advertisements and measure campaign effectiveness
Most web browsers allow you to control cookies through browser settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of certain parts of our website.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:
- Transaction and billing records: retained for 7 years for tax, accounting, and legal compliance
- Service records: retained as long as necessary to maintain a complete work history at the property for ongoing support, warranty service, and future maintenance recommendations
- Marketing and communication preferences: retained until you withdraw consent or opt out
- Website usage data: retained for up to 26 months for analytics purposes
- Employment application data: retained for up to two (2) years after the application decision
When personal information is no longer needed, we will securely delete or anonymize it.
8. Data Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption of data in transit (TLS/SSL), access controls, secure payment processing through PCI DSS-compliant providers, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our Platform is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly delete it. If you believe a child under 16 has provided us with personal information, please contact us immediately.
10. Third-Party Links
Our Platform may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11. International Data Transfers
R.T. Moore is based in the United States, and your information is stored and processed in the United States. If you are accessing our Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country. By using our Platform, you consent to this transfer.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where required by law, provide additional notice (such as a prominent notice on our website or direct communication to you). Your continued use of our Platform after any changes constitutes your acceptance of the updated Privacy Policy.
13. Dispute Resolution
Any disputes arising out of or relating to this Privacy Policy or your use of our Platform shall be governed by the laws of the State of Indiana, without regard to its conflict of laws provisions. You agree that any dispute that cannot be resolved informally shall be submitted to binding arbitration in the State of Indiana, administered by JAMS, on an individual basis.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
R.T. Moore
3600 Woodview Trace, Suite 300
Indianapolis, IN 46268
Phone: (317) 291-1052
Email: info@rtmoore.com